Cookie Policy
Last updated: 2 October 2026
This Cookie Policy explains what cookies are, which technologies www.cesine.comuses, what they are used for and how users can accept, reject, configure or withdraw their consent.
CESINE uses Cookiebot as its consent management platform, allowing users to decide which categories of cookies they authorise.
1. What are cookies?
Cookies are small information files stored in the user’s browser or device when they visit a website.
Among other functions, these technologies make it possible to maintain certain site features, remember preferences, obtain statistical information on how the site is used, measure advertising conversions and analyse the effectiveness of marketing campaigns.
Similar technologies such as pixels, tags, identifiers or local storage may also be used. In this policy, the term “cookies” is used to refer to all of these technologies together where applicable.
2. Types of cookies used
Necessary cookies
These are essential for the website to work properly, for security, for navigation and for managing consent preferences.
These cookies may be installed without consent when they are strictly necessary to provide a service requested by the user.
Analytics cookies
These provide statistical information on how the website is used, such as pages visited, sessions, events, navigation, where visits come from or interaction with certain features.
CESINE mainly uses Google Analytics 4 for these purposes. Analytics cookies are activated in accordance with the preferences expressed by the user.
Marketing and advertising cookies
These technologies make it possible to measure the performance of advertising campaigns, record conversions, carry out advertising attribution, build audiences and run remarketing activities.
CESINE uses technologies from Google Ads and Meta Platforms for these purposes.
3. Main cookies and technologies used
The main cookies and technologies that may be used on CESINE are listed below. The specific list may vary due to provider updates, technical changes or new site features.
| Cookie / technology | Provider | Purpose | Category | Approximate duration |
|---|---|---|---|---|
| CookieConsent | Cookiebot | Stores the user’s consent preferences. | Necessary | According to Cookiebot settings |
| _ga | Google Analytics | Distinguishes users and generates statistical information on website use. | Analytics | Up to 2 years |
| _ga_* | Google Analytics | Keeps session information and measures user navigation. | Analytics | Up to 2 years |
| _gcl_au | Google Ads | Advertising measurement, attribution and conversion tracking. | Marketing | Approximately 3 months |
| _gcl_* | Google Ads | May store information related to ad clicks and conversions. | Marketing | Variable |
| _fbp | Meta | Measures actions taken on the website and links them to Meta advertising campaigns. | Marketing | Approximately 3 months |
| _fbc | Meta | May record information associated with arriving at the website from Meta ads. | Marketing | Approximately 3 months |
| Google Ads Conversion Tracking | Measurement of forms, information requests, downloads, contacts and other actions considered conversions. | Marketing | Varies by technology | |
| Google Ads Remarketing | Builds audiences and runs advertising targeted at users who have visited certain pages of the site. | Marketing | Variable | |
| Meta Pixel | Meta Platforms | Conversion measurement, advertising attribution, audience building and remarketing. | Marketing | Variable |
4. Google Analytics 4
CESINE uses Google Analytics 4, an analytics service provided by Google, to obtain statistical information on how the website is used.
Google Analytics may collect information on pages visited, sessions, device and browser used, where visits come from, and interactions and events on the site.
These technologies are used in accordance with the consent preferences selected by the user.
5. Google Ads
CESINE uses Google Ads to measure the performance of its advertising campaigns and record certain actions taken by users after interacting with an ad.
These actions may include submitting forms, requesting information, downloading brochures, contacting us via WhatsApp and visiting certain confirmation or thank-you pages.
CESINE may also use Google Ads remarketing features to build audiences based on certain interactions with the website, always in accordance with the consent given by the user.
6. Google Ads enhanced conversions
CESINE uses Google Ads enhanced conversion measurement features.
When a user completes certain forms, some data provided directly by the user, such as an email address or phone number, may be used to improve the measurement and attribution of advertising campaigns.
When these features are enabled, the data used for measurement is processed using protection techniques such as hashing before being sent to Google, in accordance with the service settings and the applicable consent preferences.
7. Meta Pixel
CESINE uses Meta Pixel to measure the effectiveness of campaigns run on Meta services, including Facebook and Instagram.
This technology makes it possible to measure actions taken on the website, attribute certain conversions to advertising campaigns and build audiences for remarketing, when the user has authorised the corresponding marketing cookies.
8. GoHighLevel (GHL)
CESINE uses GoHighLevel (HighLevel) as a CRM platform to manage contacts, information requests and sales processes arising from the website’s forms and other contact channels.
Data voluntarily provided by users through forms may be added to this platform to manage their request, carry out the corresponding follow-up and maintain the relationship with users interested in CESINE’s services and educational programmes.
Depending on the technical configuration used at any given time, HighLevel may also be involved in features related to forms, attribution, conversion tracking or measuring certain interactions.
Where these features use cookies or tracking technologies that are not strictly necessary, their use will be subject to the corresponding consent.
9. Consent management with Cookiebot
CESINE uses Cookiebot as its cookie consent management platform.
When accessing the website, users can accept all cookies, reject non-necessary cookies or configure their preferences individually.
Analytics and advertising technologies that require consent will only be used in line with the choice made by the user.
Users can change or withdraw their consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out beforehand.
10. Changing or withdrawing consent
You can reconfigure your cookie preferences at any time:
Clicking the button will reopen the Cookiebot consent panel, where you can change the authorised categories.
11. Browser settings
Users can also allow, block or delete the cookies installed on their device through their browser settings.
- Google Chrome: privacy and security settings.
- Mozilla Firefox: privacy and security settings.
- Microsoft Edge: cookies and site permissions settings.
- Safari: privacy settings.
Disabling certain cookies may affect some website features.
12. International data transfers
Some technology providers used by CESINE, such as Google, Meta and HighLevel, are part of business groups with an international presence.
As a result of using these services, certain data may be processed outside the European Economic Area.
Where applicable, these transfers must be carried out using one of the mechanisms recognised by law, such as adequacy decisions, standard contractual clauses or other legally established safeguards.
13. Legal basis
The use of strictly necessary cookies is based on the need to enable the technical operation of the website and provide the services requested by the user.
The use of analytics, advertising, measurement, remarketing and other non-necessary cookies and technologies is based, where legally required, on the consent given by the user.
Users can withdraw this consent at any time through the Cookiebot panel.
14. Updates to the Cookie Policy
CESINE may amend this Cookie Policy when there are legislative or technical changes, or changes to the services and providers used.
We recommend checking this page regularly to see the current version.
15. Further information
For more information on the processing of personal data, please see CESINE’s Privacy Policy.