Fashion marketing and management
One year to turn two completed years of study into a British BA (Hons) in Fashion Marketing & Management. Strategic marketing, consumer behaviour, sustainability and the global fashion business, taught by a faculty of practising professionals. Degree awarded by London Metropolitan University, with September or January intake.
What is a Top-Up programme?
The learning experience you need for your future
If you have already completed two years of a university degree (120 ECTS) or hold an equivalent vocational qualification, including Higher Vocational Training, you can enrol on this programme. It is the perfect opportunity to earn an internationally recognised BA (Hons) degree in just one year of study.
A Top-Up is a high-quality, up-to-date and demanding programme taught by practising professionals. Get ready to work hard.
Are you eligible for this Top-Up?
A Top-Up is the final year you need. If you have already completed two years of a university degree, a Higher Vocational Training qualification (CFGS) or an equivalent professional qualification, you can go straight into the final year and graduate with a BA (Hons) from London Metropolitan University in just one academic year.
Entry requirements
- A minimum of 120 ECTS completed (or equivalent), including Level 5 studies
- IELTS 5.5–6 or TOEFL 79–80
- Applicants from a wide range of academic and professional backgrounds are welcome; prior study in business is an advantage
- Previous academic or professional experience is assessed through certified official documentation
This one-year Top-Up connects creativity with strategic management in the global fashion industry. You will learn how brands create value through marketing, innovation and sustainability, exploring how consumer insight, digital transformation and ethical practice drive competitive advantage.
This course is designed to give students who have already completed two years of a degree programme, or an equivalent vocational qualification, the opportunity to study in an international environment and earn a BA (Hons) from one of the UK’s leading universities.
The programme combines academic rigour with hands-on project work, giving you experience in trend analysis, global business strategy and leadership. By bringing together strategic thinking and creative sensibility, you will be ready to lead and adapt in the international fashion landscape, a sector that is evolving at great speed.
Objectives
The aim of the Top-Up in Fashion Marketing & Management is to enable you to critically evaluate how marketing, innovation and management determine success in the global fashion industry.
You will combine consumer insight with strategic thinking to develop creative and ethical solutions to contemporary business challenges. Through research, collaboration and project work, you will demonstrate leadership, analytical and decision-making skills, and graduate ready to manage brands, launch your own projects and drive innovation in the fashion market.
Curriculum
7 modules, 60 ECTS, 1 year
You will examine how fashion brands design and implement strategies to compete in a dynamic, global industry. The course focuses on market analysis, consumer segmentation and brand positioning, showing how data and insights guide strategic decisions. Through case studies and projects, you will learn to allocate resources, build sustainable value and evaluate campaign performance to strengthen a brand’s competitive advantage.
Explore how culture, identity and lifestyle influence fashion consumption. You will learn to interpret consumer behaviour through research, data and trend forecasting to guide brand decisions. The module combines creativity and analytics, enabling you to anticipate the shifts in taste, technology and sustainability that define today’s fashion markets.
This module explores the fundamentals of marketing and sales in a global context. Marketing is crucial to the success of any organisation, essential for attracting and retaining customers and driving sustainable growth worldwide. By focusing on customer needs and product value, marketing creates demand, while sales drives purchases. Integrating both functions is vital to improving business performance in domestic markets and to identifying international opportunities. You will explore how both areas contribute to a company’s expansion and global market success.
Examine how fashion brands operate and expand internationally. You will study global sourcing, logistics and retail management, while analysing the challenges of sustainability and cultural diversity. By applying theory to real-world examples, you will learn to manage strategy, growth and brand reputation in international markets.
In this module you will explore how marketing strategies are applied in the fast-paced fashion industry. You will learn to position brands effectively by analysing trends and interpreting consumer behaviour. Through case studies, workshops and projects, you will develop skills in brand storytelling, digital tools and integrated campaigns, while also addressing ethics and sustainability. On completing the course, you will be able to design strategic marketing plans and contribute to the growth of fashion brands.
Entrepreneurship drives innovation and economic growth. By developing the skills to create and manage startups, you will become a leader who can identify opportunities, create value and respond to market demands. Through design thinking and the stages of Inspiration, Ideation, Prototyping, Iteration and Action Planning, you will learn to solve complex problems with creative, user-centred solutions. The focus on sustainability ensures that you pursue both financial success and a positive contribution to society and the environment.
In this year-long module you will choose a topic or problem and complete a research-focused dissertation. You will be expected to develop a comprehensive understanding of your field of study and to collect and analyse data samples effectively. You will use your analytical and critical thinking skills to reflect on research questions, theoretical concepts or hypotheses, existing literature, ethical considerations, research methodologies and data analysis, independently and with discipline.
Career opportunities
Graduates can pursue careers in brand management, marketing, retail and fashion innovation, working as fashion marketers, buyers or trend forecasters, or launching their own creative projects.
- Fashion brand manager
- Fashion marketer
- Buyer
- Trend forecaster
- Retail manager
- Entrepreneur with their own brand
International environment
A year in Santander, in a classroom with more than 20 nationalities
CESINE has been providing education in Business, Communication and Design for over 30 years. Top-Up programmes are studied in a truly international classroom, with a faculty of practising professionals and more than 2,500 agreements signed with companies. The school is part of the EFMD network, which brings together the world’s leading business schools.
Santander is one of the most highly regarded coastal destinations in northern Spain: beaches, mountains, a lively cultural scene and a university city on a human scale.