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Marketing, Advertising and Public Relations
A marketing and advertising degree for people who want to master brand communication from start to finish. Creativity, strategy, public relations and digital marketing with real briefs from the very first year. Official degree leading to a Bachelor’s Degree with Honours awarded by London Metropolitan University. With an international pathway in New York, Paris and Miami.
A marketing and advertising degree you learn by creating real campaigns
The Degree in Marketing, Advertising and Public Relations at CESINE isn’t learnt just by analysing historical case studies. From first year you visit communication companies in Cantabria, join the ideation team for Centro Botín’s Festival ON and develop your creative and strategic thinking with briefs that simulate — and in many cases are — real commissions. In second year, you develop a full marketing plan for a real client, which you present and defend throughout the year. In third year, you take part in the Excellence Lab inter-university competition, with the chance to defend your proposal in Madrid. Four years to learn how to build brands, design campaigns and create stories that change decisions.
Studying marketing and advertising at CESINE: what sets us apart
Studying the Degree in Marketing, Advertising and Public Relations at CESINE means learning from lecturers who, on Monday, present at their agency what they discussed with you in class on Friday. The faculty are working professionals: creatives, account directors, brand strategists and digital marketing specialists. And if you want a truly international dimension, the international pathway takes you to study in New York, in Paris with EFAP and in Miami with Miami Ad School — the most awarded advertising creativity school in the world.
This qualification is officially equivalent to a University Degree
Degrees from CESINE’s School of Business and Communication are awarded by London Metropolitan University and validated by SIUCAN. They carry the same academic recognition as Spanish national university degrees and give you access to public-sector job openings under Royal Decree 889/2022, as well as to official master’s and doctoral programmes in the European Higher Education Area. You can apply to the Spanish Ministry of Education for equivalence with an official Spanish university degree.
Who is this degree for?
The Degree in Marketing, Advertising and Public Relations at CESINE is designed for very specific profiles. If you recognise yourself in any of them, let’s talk.
- Students who have completed Bachillerato (or equivalent) or a Higher Vocational Training qualification (FP de Grado Superior) related to communication
- Curious, creative and restless people who want to make an impact through communication
- Profiles who enjoy strategic analysis as much as creative execution
- Anyone who dreams of working at consultancies, agencies, marketing departments or as a brand strategist
- Anyone who wants to combine creativity and strategy with a real international experience
Career opportunities in Marketing, Advertising and Public Relations
A graduate in Marketing, Advertising and Public Relations can work at almost any company that has something to communicate — which is all of them. The degree develops a profile that combines strategic thinking, creativity and command of digital channels. These are the roles our graduates go on to:
- Marketing director
- Advertising creative
- Copywriter
- Art director
- Brand strategist
- Community manager
- Digital marketing and social media specialist
- Public relations specialist
- Event organiser
- Product manager
- Advertising copywriter
- Strategic communication consultant
- Content manager
- Entrepreneur with your own consultancy
Careers in marketing and advertising are broad because brand communication cuts across every sector. What sets this degree apart is that you graduate with creative judgement and strategic vision — not just technical knowledge — and with a professional network built from first year.
An innovative degree that gives you international experiences to stand out in a dynamic, borderless market.
Through a unique academic pathway across Spain, France and the United States, you learn to design and manage communication, marketing and advertising strategies in different cultural and professional contexts. You gain the skills you need to work in technology-driven environments and stand out in an international job market.
Curriculum
- History of advertising
- Audiovisual communication
- Communication in the digital environment
- Introduction to event management
- Data management and analysis
- Introduction to public relations
- Marketing fundamentals
- Media: culture and society
- Design and creativity in advertising
- Strategic media planning
- Legal framework and communication ethics
- Developing marketing plans
- AI: foundations and applications
- Communication theory
- Data analysis and problem solving
- Event project management
- Consumer culture and behaviour
- Digital marketing and sales
- Consulting in practice
- Introduction to web design and development
- New-media communication
- Creating advertising campaigns
- Branding
- Current challenges in event management (elective)
- Current challenges in fashion marketing (elective)
- Curricular work placement
- Art direction and advertising design
- Public relations in practice
- Social marketing
- Social media campaign design
- Developing high-impact campaigns
- Digital audiovisual production
- Consulting project (elective)
- Final degree project (elective)
- Conference and professional event management
- Fashion marketing in practice
How you learn at CESINE
Real briefs and real clients from year one
Every year includes a project with a company or a real case. You don’t learn by analysing other people’s campaigns: you learn by creating, presenting and defending your own in front of clients and professional panels.
Lecturers who work at agencies and teach
Working creatives, account directors, brand strategists and digital marketing specialists. They bring into the classroom the projects and trends they’re working on this week. The industry’s latest developments come into class, not the other way round.
Industry competitions and events
The inter-university Excellence Lab, Festival ON at Centro Botín, Communication and Business Week and TEDxCESINE talks. Your connection with the industry doesn’t wait for the Year 3 placement: it starts in the first term.
Small groups, individual attention
A maximum of 20 students per class. Lecturers know your name and projects are reviewed one by one. In advertising, the difference between a generic brief and a campaign that works lies in personalised feedback.
Work placements at agencies, consultancies and marketing departments
Curricular work placements are part of the Year 3 curriculum. You can also do extracurricular placements at any time to gain experience and strengthen your professional portfolio. The Business Relations Department supports you throughout the search and provides tutoring. Some of our regular partners: McCann, Havas Media Network, Atresmedia, L’Oréal España, Lua Group, Digital Growth.
Step out of your comfort zone, find your way in new environments, speak multiple languages and immerse yourself in different cultures. Within the programme set up through the EDH group network and our long-standing partners, you’ll enjoy classes with the same level of excellence and focus at no additional cost.
The Degree in Marketing, Advertising and Public Relations has an international track unique in Spain: four years studying between Santander, New York, Paris and Miami. Classes are taught in English and Spanish at internationally renowned schools. You graduate with the same LMU degree, a borderless professional network and working methods that very few programmes in Spain can offer.
- Bamberg (DE) Otto-Friedrich-Universität Bamberg
- Berlin & Hamburg (DE) BSP Business & Law School
- Rosenheim (DE) TH Rosenheim
- Reutlingen (DE) Reutlingen University
- Heidelberg (DE) SRH Heidelberg
- Vienna (AT) FH Wien
- Klagenfurt (AT) Alpen-Adria Klagenfurt
- Kortrijk, Bruges, Ostend (BE) Vives University
- Antwerp (BE) Thomas More
- Brussels (BE) IHECS
- Ljubljana (SI) GEA College
- Paris, Bordeaux, Lille, Lyon (FR) EFAP (EDH)
- Paris & Bordeaux (FR) EFJ (EDH)
- Paris-La Défense (FR) EDC Paris Business School
- Grenoble & Paris (FR) Grenoble École de Management
- Évry (FR) IMT Business School
- Budapest (HU) Budapest Business University
- Verona (IT) Università di Verona
- Bergamo (IT) Università di Bergamo
- Jyväskylä (FI) JAMK
- Venlo (NL) Fontys
- Amsterdam (NL) AMSIB
- Breda & 's-Hertogenbosch (NL) Avans
- Poznań (PL) Poznań Univ. of Economics
- Warsaw (PL) Kozminski University
- Borre, Horten (NO) Univ. of South-Eastern Norway
- Västerås (SE) Mälardalen University
- London, Ontario (CA) Fanshawe College
- Santiago (CL) Universidad del Desarrollo
- Zhuhai (CN) UIC (BNU-HKBU)
- Tianjin (CN) Nankai University
- Zhongli, Taoyuan (TW) National Central University
- Seoul (KR) Sejong University
- Seoul (KR) Kookmin University
- Seoul (KR) HUFS
- Osaka (JP) Momoyama Gakuin (St. Andrew's)
- Clarksville, Arkansas (US) University of the Ozarks
- San Pedro (CR) Universidad Latina de Costa Rica
- Rabat (MA) IIHEM
- Mérida (MX) Universidad Marista de Mérida
- Denpasar, Bali (ID) Udayana University
At CESINE we understand that studying for a degree is an investment. That’s why we support you with that part too: motivation scholarships, financing through partner institutions and tailored payment plans. The admissions team reviews your case individually.
Top-Up degrees with London Metropolitan University: your British degree in one year
If you already hold a Higher National Diploma (FP de Grado Superior) or a degree and you’re missing the upgrade that opens international doors, Top-Up degrees are your fastest route. One academic year. Official British qualification. Recognised across Europe.
